Small and Medium Enterprises (SME) also is considered as “Engine of growth “for India play a key role in the development of the Indian economy. So it is very important to create opportunities for employment and encourage them by promoting economic and social development.
Even though the small and medium-sized enterprises (SMEs) sector contributes to the amount of India’s GDP, traditional inefficient methods of operating business have affected the growth of the smaller business. According to recent research majority of SMEs are not connected to the internet. Digitization of SMEs will expand their contribution to India’s GDP. Information technology has a significant impact on the operations of Small and Medium-Sized Enterprises (SME) it is essential for the survival and growth of economies as IT poses a remarkable change in the industry.
Clearly, SMEs in India are yet to attain their full
potential and get to the next level of business growth. The only obstacle is
technology adoption, and this is where tech companies are coming up and making
technologies available for SMEs to attain success and growth. The digitization wave which started with digital
payments extended to GST software by the use of world-class cloud based
technologies and connectivity services. Tech companies have realized the opportunity
in SME segment so they are actively helping Indian SMEs to adopt newer
technologies like cloud, process automation, enterprise process like accounting
management, inventory management, Sales monitoring and Growth, Project
management, Manufacturing software, Task Management, HR software, customer
service, etc and thereby creating technology innovation. SMEs who are Digitally-empowered
have witnessed twice the revenue growth projections as compared to traditional
SME. This is an area of large opportunity for tech companies, where they can
profit tremendously by helping SMEs grow through technology innovation.
It is also helping small businesses connect with manufacturers, exporters, suppliers, and buyers to generate revenue from unlimited online business opportunities I e online buyers.
Here are some important aspects
of SME Growth and productivity by using CRM software.
Latest technology:
Latest
technology helps to manage the heavy workload in a fast and efficient manner by
storing of the data and handling of applications The latest technologies like
Whatapps group helps to for group chatting with team members, whereas Skype
allows free calling anywhere in the world, thus you can stay connected with the
Zoom for video conferencing, conducting online meetings,
Mobile Connectivity
The tremendous use of Web-based
technologies and Smartphone’s by users in every part of the country has
contributed growth and expansion in the Indian economy as Entrepreneurs are
able to explore the lucrative markets without any constraint of geographical limitations.
Mobile applications are user friendly and accessible anywhere.
Lead Management
Small and medium businesses constantly
thrive for business expansion by searching for newer business opportunities and
use CRM software for getting customer leads. Entrepreneurs are able to
manage these leads and their customers effectively by using CRM solutions as
they are cost effective and mobile friendly. They are able to stay connected
with the customers anytime and anywhere across the entire world.
Client Service:
Every customer is very
important for an SME. After all, proper after sales service and better business
relations helps in customer retention and to acquire new customers by referrals.
Expert after Sales and support lead to goodwill and growth of business. CRM
software manages after sales by the service module.
Security and Customer Data Protection
Cloud
software deploys services regarding security measures to the datacenter who are
responsible for maintaining the server, hardware and software ,data backup
,storage, disaster management also provide support upgrades. Small companies
with limited finances cannot afford this the maintenance cost so your data is safe
and secure with pay and use models.
HR technology is also crucial
for growth of SMEs in India so using HR software helps to monitor and
track new job applications, create payrolls for existing as well as for new
employees, create vacancies within the company, generate offer and Resignation
letter within a second by a single click.
Simple Recruitment process
The success of company depends upon the recruitment of proper personnel with skills and talent as they are an asset to the company and similarly, if not. Finding the right talent for the right role and responsibility is challenging. HR software automates recruitment process like new job applications, create payrolls for existing as well as for new employees, maintaining job seekers list, create vacancies within the company, perform background checks of potential job applicants to apply online, etc.
Monitoring employee productivity
HR software is also useful in
analyzing the performance of the employee and rating productivity. For the success
of an organization, every employee must give productive contribution to the needs
of the organization. HR software also gives the facility of reviewing and
appraising employees.
Tracking employee referral
Recruiting through referrals
is highly welcomed. In general, people who come through referrals have more
chances of doing well in the organization as they are through reference. HR
software easily tracks and manages referrals.
Access to manage employee’s attendance and data
Managing employee attendance that is leaves records, absences through the HR software is simple and easy. The simpler way of using this software to manage employee’s attendance is to create access on the site by creating employee id and password and updated through the attendance by login in the system and give approvals from the seniors.